Cox Automotive

The challenge

Cox Automotive saw a market opportunity and hired me to create an app that let auto dealerships define segments of vehicle inventory based on vehicle attributes, in order to apply rules such as third-party marketing, seasonal pricing, and promotional events. The hard part: define what segmentation even means, then design an app that's intuitively useful with no need for support or documentation.

Our approach

• Defined a segment as a predefined collection of vehicles to which business rules can be applied — the foundational concept the entire app had to make self-evident.
• Set core segmentation rules: vehicles cannot belong to more than one segment, all non-segmented vehicles fall back to a default rule, segments can be previewed before finalizing, and vehicles can be moved between segments.
• Rapid-prototyped medium-fidelity wireframes in Google Material, iterating quickly on user path and basic interface layout.
• Tested a static clickthrough prototype in InVision with select dealership users and gathered direct feedback.