Kelley Blue Book: Hosted Web Redesign

Business Goal

Redesign was the means to regaining competitive advantage and increased sales.

Summary

The proposed solution for Kelley Blue Book was a standards-compliant design solution.

Skills

• XHTML Transitional
• CSS
• Mootools.js

Argent Mortgage Internal Marketing Game

Summary

Designing with freedom can be very fun. in this case, I had a blast. Design direction included: Captain America theme, allow users to match caption with ad and gather results in a database to determine raffle candidates.

6 weeks total time to launch.
3 weeks to final design.
3 weeks to final dev.

Business Goal

Increase associate awareness of corporate ad campaigns.

Skills

• Flash
• Photoshop
• Illustrator
• Actionscript 2.0

Argent Mortgage Marketing Tools

Business Goal

Increase broker awareness of Argent's online marketing tools.

Summary

Although this one never saw the light of day, it was fun to design.

Skills

• Flash
• Photoshop
• Illustrator

Big Band Networks

Business Goal

Increase home page stickiness by redesigning flash presentation and demonstrate agency design capabilities to solidify web site redesign contract.

Summary

The agency I worked for at the time was trying to close a sizable web redesign contract with Big Band Networks. The client requested a small project demonstration before signing the big ticket. This short flash animation did the trick. Within a day of client review, the agency received a signed contract.

Snap! Design makes business sense!

Skills

• Flash
• Photoshop
• Illustrator

Diastat

Business Goal

Increase product sales and value through site redesign for Diastat, a product of Valeant Pharmaceuticals North America.

Summary

3 comps.
2 projects.
1 happy client.

During the agency pitch for a 2-site redesign contract, the client selected two of three comps produced for the Diastat product, reducing agency production time and solidifying a retainer contract for all future design work.

Skills

• Photoshop
• Illustrator

Georgia Pacific

Business Goal

Make mold-resistant drywall product more appealing interesting to consumers & contractors.

Summary

During my time at a local agency, I storyboarded, shot, and produced a short flash film for Georgia Pacific in stop-animation-style using photoshop stills of selected frames.

Skills

• Film story boarding
• Shooting the film
• Grueling frame-by-frame image cutouts and effects using Photoshop (I didn't have the AfterEffects chops to take it on)
• Flash

Elegant Fondue

Business Goal

Present an exceptionaly tasteful image to increase sales and build company resale value.

Summary

Version 1.0 of Elegant Fondue was produced in Flash. Although the site looked great, it was largely invisible to search engines. I redesigned the site combining Flash with HTML content to appeal to Google, Yahoo and MSN search bots.

I wore a few different hats during this one:

• Logo design
• Flash animation/coding
• Photography
• Web design & coding
• Search Engine Optimization