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After twelve years of designing and developing for clients ranging from multi-billion dollar sales corporations to sole-proprietorships on a shoestring I say the difference between good and evil lies in delivering value in every context. Efficiency in development. Pragmatism in strategy. Profitable returns on business investment.

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Truuust

I have a relative, we were close growing up, who uses the title of this post as his email. A drawn-out statement, very relaxing to pronounce, as his cyberspace nomenclature of choice.

I'm reading Outliers by Malcolm Gladwell and coming unglued inside. Then, this morning, my RSS feeds me this tidbit from Bobulate: On Trust.

God wishes to move the will rather than the mind.  Perfect clarity would help the mind and hurt the will."
~ Blaise Pascal

I'm thinking about this. How I relate to it. How I've been "affected" throughout life in regards to trust. What it means and how it matters. For me, this is, very personally huge. And I didn't know it until the drive to work this morning.

Trust.