Keep a Clean Nose in Content-Creation
This is a very negative post. If you feel happy, you may not be inclined to read on. I prefer that you don't actually. I wouldn't want to be held responsible for spoiling a contented person's day. Being that, at the moment, I am not a contented person, I will continue.
Having spent more than a decade clicking through the veritable sludge produced by adrevenue vampires and masterminds of mediocrity for over a decade, I consider myself credentialed enough to publish my own authoritative opinion on the matter of blogging. I'm a big fan of getting to the point. So, here goes.
How Not To Blog
The way it's done by most folks out there is the way not to blog. Symptoms of stupidity in practice include, but are not limitted to:
- Putting the reader second to anything at all. SEO, Traffic, Buzz, whatever. If your content isn't edifying someone, it's cluttering the world for the sake of funding your idiot behavior which in turn feeds on itself. I vote against you.
- Vapid rants inspiring your buddies, cronnies or clan to echo your own, one-point sermon of woe
- Cut-and-paste from other sites for the sake of feigning content creation on your own site. Think of the endless crap-stack of Web design galleries and you've picked up the right scent trail.
- Agressive display of anti-whatever-it-is-ness (again) for the sake of traffic
How To Blog
These fellas are to be commended in that they actually provide intelligent content with appealing presentation. It's as though they believe that packaging their message is a way to build credibility on top of creating great, original, thought-provoking content ala subversive magazine articles.
How To Deal
So, what am I doing besides stinking up the room with my own vapid rant or attempting to perfume my pig pen? To be clear, I am recommending a boycott of worthless content.
In short, I say in your own life's endeavors, keep a clean nose in content-creation. If you need to earn cash, do it with integrity. Build something, teach someone, help in one way or another. You will inevitably be credited for the good you do in the world. Whether or not that meets your finanicial needs entirely is another issue. Which, while we're at it, begs the question of greed. Check yourself before you wreck yourself.